Orthoform® Wire Ltd combines the friendly, personal service of a family-run company with the knowledge and experience we’ve gained supplying orthodontic products to the dental industry for three generations.
Our mission is to always provide the highest quality orthodontic wire products at the best possible value, and with our Multibuy discounts offering savings of up to 50%, we can help you reduce your costs and optimise your budget without compromising on quality.
We offer a wide range of different wire alloys and auxiliaries from stock, all available with our price promise guarantee and UK next working-day delivery.
Your satisfaction is our priority, and we’re always open to feedback so if there’s something you can’t find on our site, or a question you need answering, then please contact us and we’ll be delighted to help you.
We would like to take this opportunity to thank you for choosing Orthoform Wire, and we look forward to working with you in the future.
Jason Russell / Samantha Hirsh
Directors
Orthoform® Wire Ltd combines the friendly, personal service of a family-run company with the knowledge and experience we’ve gained supplying orthodontic products to the dental industry for three generations.
Our mission is to always provide the highest quality orthodontic wire products at the best possible value, and with our Multibuy discounts offering savings of up to 50%, we can help you reduce your costs and optimise your budget without compromising on quality.
We offer a wide range of different wire alloys and auxiliaries from stock, all available with our price promise guarantee and UK next working-day delivery.
Your satisfaction is our priority, and we’re always open to feedback so if there’s something you can’t find on our site, or a question you need answering, then please contact us and we’ll be delighted to help you.
We would like to take this opportunity to thank you for choosing Orthoform Wire, and we look forward to working with you in the future.
Jason Russell / Samantha Hirsh
Directors
100%
quality, service, and value
these are the founding principles of our family-run business, and something we pride ourselves on delivering with every order you place with us
67 years
of knowledge and experience
gained over three family generations, supplying orthodontic products worldwide to the dental industry since 1958.
Orthoform Wire Ltd is a relatively new company incorporated in 2013, but Orthoform brand products were supplied worldwide by Hawley Russell & Baker Ltd since 1958.
We have to go back to 1945 to trace our beginnings…
Company incorporation
1945
In January 1945, brothers Gerald and Gunter Russell incorporated Hawley Russell & Baker Limited as an import-export company in a small office at 41 St Andrews Hill, London EC4, an area still badly bomb damaged from the Blitz, and within a stone's throw of St Paul's Cathedral.
Import-Export
1945
True entrepreneurs, the organisation sourced products worldwide for international clients. Strange and colourful consignments were sent from St Andrews Hill to customers all around the world. Dried stockfish from Norway and Iceland was exported to Africa, thousands of thermometers passed through the office, and ten ton shipments of mothballs were dispatched internationally. Understandably, larger premises were needed and in 1951 Hawley Russell & Baker relocated to 20 Blackfriars Lane, just over Blackfriars Bridge, one street away.
Specialism in orthodontics
1951 - 1958
In the mid-1950s, Dr William Grossmann, Consultant Orthodontist at University College Hospital Dental School London, and a friend of Gerald and Gunter's mother, mentioned to the brothers how hard it was to purchase quality orthodontic products in the UK. Sensing another good opportunity, they approached the German dental manufacturer Dentaurum AB, and in 1958 were appointed sole UK distributor. Later that year they also launched a range of own-brand products, thus beginning their specialism in the supply of orthodontic products.
Moving again!
1970
In 1970, the organisation moved out of London to Leighton House, at 35 Darkes Lane in Potters Bar, Hertfordshire. Gerald’s son John joined the company in 1985 and 5 years later, in 1990, took over the running of the company after Gunter sadly passed away.
In 1991, the need for more space was evident once again as the business grew further, and John purchased a small industrial unit at 3 Station Close, just over the road and approximately 200m from the old office.
Dental Laboratory
1999
In 1999 Dentaurum offered Hawley Russell & Baker the opportunity to stock their full dental laboratory product range, including Tiolox implants. Once again, more storage space was required to accommodate the new product lines, so in January 2000 Hawley Russell moved next door to number 4 Station Close, which after an extensive refurbishment project, now offered large warehousing facilities and three times the space. John's son Jason also joined the company to assist with the additional workload.
New beginnings
2013
In early June 2013, John retired and closed the Hawley Russell doors for the final time, after 68 years of trading. John's son Jason decided to continue the supply of the popular Orthoform wire range and purchased the brand from Hawley Russell. By September 2013 Orthoform Wire Ltd was up and running.
We’re incredibly proud of our roots and the company’s origins, but the stockfish and mothballs are one aspect of our heritage which we’re quite happy to leave in the past!